Integrate symbiosis to expand the new business of RV camping

Rv camping conforms to modern people's pursuit of personalized, experiential consumption trend, and has been favored by more and more people recently, while providing a new travel experience, driving the development of the related industry chain, and becoming a highlight of the current new consumption. The relevant person in charge of the Ministry of Commerce recently said when investigating the development of low-altitude economy and other industries at the fourth Consumer Fair that the next step will be to vigorously develop low-altitude economy, cruise yachts, RV camping and other new consumption. Promoting the deep integration and development of the RV camping industry is expected to release huge consumption potential.

As a new way of life integrating travel, leisure and entertainment, RV camping has developed into a comprehensive industry integrating tourism, leisure, culture and other elements. From the upstream of the industry chain, it covers RV manufacturing, peripheral parts production, event planning and other links; From the downstream point of view, it involves tourism promotion, tour guide services, RV repair and maintenance. Such a comprehensive industry chain has enriched the categories of tourism, provided diversified choices for consumers, and promoted the rise of markets such as self-driving Tours, bringing unlimited business opportunities for the development of related industries.

At present, China has not only five-star camps of international standards, but also idyllic scenery camps based on local characteristics, and the industrial scale is expanding, and the industrial chain is becoming more and more perfect. From RV manufacturing to camp planning, from operational services to supporting product supply, the industrial ecosystem has begun to take shape. However, compared with the mature market pattern of developed countries such as Europe and the United States, China is still in its infancy in this field, and there are some prominent problems at present.

For example, RV camping infrastructure is lagging. The camp layout is unreasonable, the camp density in some areas is low, and most of them are concentrated around popular tourist attractions, and the camp construction and maintenance in non-hot areas lack investment attraction.

For another example, the independent research and development ability of the RV manufacturing industry is relatively weak. There is still a certain gap between domestic RV brands in design, process, comfort and other aspects of the international first-class level, and problems such as dependence on imports of core components have not been effectively solved.

In addition, industry norms and policy guidance need to be improved. Rv camping related laws and regulations, industry standards system is not perfect, for the camp business license, environmental approval, safety management and other aspects of the regulatory mechanism needs to be strengthened.

Based on this, it is necessary to follow the principle of policy guidance, innovation-driven, and ecological co-construction, comply with new consumption trends, and strive to optimize resource allocation, make up for industrial weaknesses, and stimulate market vitality.

We will strengthen top-level design and policy guidance. The long-term development of the RV camping industry is inseparable from the strategic planning and policy support at the national level, should be introduced as soon as possible, the system of RV camping industry development guidance, overall layout of the national camp network, priority support for the construction of high-quality camps in areas with convenient transportation and rich tourism resources, and give appropriate financial subsidies and tax incentives to attract more social capital investment. In view of the unclear land use regulations and RV on-road policies, we should speed up the improvement of relevant laws and regulations, establish and improve industry standards and technical specifications, and provide a solid legal guarantee for the healthy development of the industry.

We will promote innovation-driven and industrial upgrading. Encourage and support RV manufacturers to increase investment in research and development, break core technical barriers, and improve the technical content and product quality of domestic RV. Especially in the application of new energy and intelligent technology, it is necessary to actively explore green, low-carbon and efficient RV manufacturing paths to meet the new needs of consumers for environmental protection, convenient and comfortable travel. At the same time, through school-enterprise cooperation, industry-university-research linkage, etc., to build a technology research and development platform, and cultivate a number of RV manufacturing enterprises and core parts suppliers with independent intellectual property rights.

Promote integration and symbiosis and expand business formats. The development of RV camping industry should closely rely on tourism and other related industries, promote the diversified and integrated development model of "camping +", enrich the connotation of camping experience, and extend the industrial chain. By holding various kinds of camping activities with distinctive themes and novel forms, we can activate market demand and cultivate and grow consumer groups. Based on the protection of the ecological environment, promote the popularization of green camping concept, encourage the use of renewable energy and circular economy model, and achieve sustainable and high-quality development of RV camping industry. (Author: Zhu Kri Source: Economic Daily News)

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