How to upgrade from 1.0 to 2.0?

Blue Qingsong said that from the point of view of the RV market, first, user demand has been from the past "to meet the function of a single product", and now to "personalized travel + life scene customization double meet", product matrix, personalized customization, full-scene RV life services and other aspects need to be upgraded in a full range.

Second, the industry is experiencing a shift from simply focusing on product experience to focusing on the full life cycle service model, including car selection, car purchase, car use, service, vehicle upgrade, car rental, second-hand car replacement, road book camp and other aspects.

Third, consumers have new demand for new energy models.

Fourth, the proportion of young consumers has increased, and the demand for customization has become more obvious.

In the past, SAIC MAXUS delivered 10,000 products, customized models reached 1,100, and by 2024, the proportion of customized orders quickly increased to more than 30%.

To this end, SAIC MAXUS has also proposed a new upgrade of the RV 2.0 smart ecology. These are achieved on the basis of "directly connecting more than 5,000 users and mining more than 100,000 user experience feedback data".

"2.0 is not really a strategy, it's a commitment to our users, a real shift to C." Blue green pine said.

First of all, Chase RV will more depth to meet the needs of users, for the top camping and other scenarios and the development trend of new energy, the brand will launch 15 new products in the next three years to meet the needs of domestic users, to build "all energy, all categories, the whole market" of the "world's most complete RV product matrix".

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