RV camper

May 1 holiday is coming, another season of tourism outbreak is coming. In the constant flow of traffic on the highway, occasionally see the figure of the RV, people can not help but feel - the developed world, we are slowly have.

I remember 20 years ago when I first came to work in Europe, driving on the highway in Western Europe, I felt that the biggest difference with the domestic is that I can constantly see the heroic appearance of camping RV. In particular, during the summer vacation season in July and August, motorhomes in Western European countries are in an endless stream on the highway, which makes people have a collective attitude of going to camp. Motorhome camps can be found everywhere in the valleys of the Ardennes, near the beaches bordering the Atlantic Ocean. When night falls, you can often see some foreigners sitting next to the RV, or barbecue, or chatting, or drinking beer, which is enviable.

At that time, the domestic and European living standards still have a big gap, the author often and friends imagine: if one day the domestic also popular RV, that China will be rich; If we can afford a motorhome someday, we'll have money in our pockets.

In a flash of 20 years, the imagination of that year is no longer a dream, and the RV in China is no longer the patent of the minority rich, but slowly accepted by the general public. Wandering around Yanshan a few years ago, I found a caravan camp in the verdant forest, bigger and better equipped than those on the Belgian Ardennes. I remember once taking a high-speed train from Beijing to the south, the car soon after I found through the window not far away there is a huge parking lot parked hundreds of RV... Industry insiders say that the RV economy is becoming a sunrise industry with great potential, and the cake is getting bigger and bigger. Not only are there more and more domestic consumers, but more and more Chinese-made motorhomes are going to the world. This, let a person have a sense of change.

Check the history found that the RV originated at the end of the First World War, Americans added tents, beds, kitchen equipment and so on to the family car. In 1920, some people added simple wooden furniture to the T-chassis. By 1930, the RV used the structural design of the airplane, and installed a comfortable bed, a convenient kitchen, and a water supply system. After the Second World War, the developed highway system in the United States made the RV industry develop rapidly. By 1950, from the small DIY type to the luxury trailer RV are moving towards maturity.

Around the millennium, mountaineering, hiking and other outdoor sports officially rose in our country, while outdoor camping developed, RV economy also began to start. Since then, RV has remained a niche consumption for many years, in 2010 the country only reached more than 4,000. According to industry insiders, around 2016, the RV and camping economy ushered in a major outbreak, and cultural tourism departments around the country have opened housing and car camping. Three years of epidemic caused setbacks to the RV economy, but after the epidemic, the RV economy began to usher in recovery.

According to Mr. Feng Yilian, the president of Anhui Tianzhushan Camp, the domestic population of RV buyers is roughly divided into two categories: one is retirees, and the other is RV fans. At present, many domestic car companies are producing RV, and various RV shows are in an endless stream in major cities in China. In mid-May, Shanghai will hold a large-scale international RV show. However, compared with the developed countries in Europe, our RV industry is still in the development stage.

According to the "2022 China RV Industry Annual Development Report" compiled by the RV branch of the China Association of Automobile Manufacturers, more than 53,000 domestic RV sales in 2022 and 29,000 exports. By the end of 2023, the number of motor vehicle drivers in the country reached 523 million, and about 1.4 million people have obtained the "light tractor-trailer" quasi-driving type (C6) driver's license, which is the basic team of driving RV.

Surprisingly, Shandong Rongcheng, which is not known for its automobile industry, is becoming the largest RV production and export base in China. Products are mainly sold to Australia, New Zealand, the United States and other countries and regions. In 2022, Rongcheng RV output accounts for 30% of the national RV output, and the export volume exceeds 50% of the national RV export volume.

Compared with the relatively simple and monotonous RV campsites in Europe, domestic RV campsites are often built not far from scenic spots, and multi-functional, multi-formats and multi-added value are their typical characteristics. Some camps have camp areas, management centers, recreational sports areas and ancillary facilities. The camp not only has water supply, power supply, sewage treatment and other basic facilities, but also provides scenic services for tourists to relax, such as sightseeing trestle, small amusement park, cultural facilities and so on.

Of course, the current development of China's RV is still subject to many factors: private owners driving RV need to have the qualifications to open large goods or large cars; Parking difficulties after purchasing a motorhome in the city; And trailers are not allowed on highways, hindering travel...

In addition, people still have a certain cognitive bias towards RV travel. Some people believe that motorhomes are driven to save money, so they hesitate in consumption, which is not conducive to the overall development of the camping economy. Some camps, due to their location, have become "passing stations" for motorhomes, often operating at a loss is not conducive to long-term development.

Anyway, with the continuous upgrading of tourism consumption, the new business format represented by RV camping is becoming a new growth point of the tourism market. The development of RV self-driving camps is a process from near to far, from point to point, and from small to large, and the future market space still has great potential.

According to the "2022-2023 China Camping Industry Research and benchmarking Enterprise Analysis Report", in 2022, the core market size of China's camping economy has reached 113.47 billion yuan. It is expected that by 2025, the core market size of China's camping economy will reach 248.32 billion yuan, driving the market size to 1.44 trillion yuan.

"Picking chrysanthemums under the east hedge, leisurely see the south mountain." Camping is a journey back to nature, and driving an RV to camp is probably the dream of many people who are still bound by worldly affairs. I believe that in the near future, there will be more and more RV figures on the domestic highway, and many of us will realize the RV dream.
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